About Cynthia
The Full Story
This Singaporean lady is no stranger to the realm of social media due to her constant exposure to it like all millennials. With her passion, curiosity and experience, she is always delving deeper to understand its modus operandi.
Not forgetting she possesses a great deal of discipline, project management skills and leadership that has helped her navigate through the marketing galaxy. So take a look around, appreciate her work and enjoy your stay here.
Remember, you may be a little speck in this big universe, you can still make a difference.
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Key Skills:
Project Management | Content Creation | Social Media Management | Market & Content Research | Campaign Execution | Organisational Skills | Copywriting | Photo Editing (Adobe Suites)
Professional History
My Voyage
Nobody is born a professional at their industry-everyone who wants to be exceptional at something has to work hard at it, both through practical work experience and education. Read below for details on my education and past work experience.
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Feel free to contact me if you need my resume.
December 2021 - February 2022
COEXIST COFFEE CO. -
Marketing Executive
Campaign Planning
Community Management
Content Strategy
Copywriting
Creative Strategy
Design Work
Photography
Social Media Marketing
January 2021 - July 2021
GERMS Digital -
Social Media Executive
Accounts include: Bioderma Singapore, CapitaLand Malls and Luxiee.
Client Servicing
Creative Conceptualisation
Copywriting
Influencer Management
Media Strategy
Performance Reporting
Video Production
Social Media Marketing
Social Media Ad Management
September 2019 - January 2021
Pencil Sword -
Project Manager & Content Strategist
Content & Social Media Strategy
Managed various social accounts and set up content calendars for clients.
Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
Identified digital influencers and partnerships, and established key relationships that converted into meaningful coverage.
Directed photoshoots for products.
Managed day to day execution of social media messaging.
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Project Management & Account Servicing
Acts as a link between Pencil Sword and its clients: Strive to understand the client’s goals.
Managed project timelines to ensure deliverables are on track
Led a team of copywriters and designers to generate required assets for campaigns.
January 2016 - August 2019
Ministry of Defence -
Human Resource Manager
Led a 3-person team to facilitate Human Resource matters for over 1,100 NSmen and regulars.
Monitor manpower statuses and movements to plan appropriate upgrading courses and conducted entry & exit interviews for the regulars.
Tracked and generated monthly KPI reports to gauge effectiveness of policies.
Fund manager and planner for events, including RSAF50. Coordinated photographers, seating arrangements, and managed event bookings.
May 2011 - May 2014
Love Lacette -
Founder
Manage and build relationships with customers
Manage social media accounts and promotions
Act as middle person to help customers order from third party sites such as Forever 21, ASOS, etc.
Earns a profit of $150-$200 monthly.