Yi Kou Wei Singapore
Social media, content strategy & influencer management for the launch of their new mooncake range
Yi Kou Wei (YKW) Singapore is a Singaporean brand that was established in 1983, and have built a reputation for making home-made traditional Chinese pastries.
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I was involved in the launch of their new mooncake range for Mooncake Festival 2020.
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My work includes content planning for social media (FB & IG) which comprise of creative direction, and setting up of ads on FB Manager. On top of that, I also managed the 4 influencers/KOLs and set up sticker packs in conjunction with the launch.
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Social Media Works
Facebook & Instagram
The gallery below features the launch of Yi Kou Wei Singapore's mooncake range.Â
Please click on the images to view the posts.
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Influencer Collaborations
The gallery below features the posts that I've done for Yi Kou Wei Singapore which involved influencers/KOLs.
Please click on the images to view the posts.
Influencer post - @sophiensyy
Influencer post - @thefussyfoodie_
Influencer post - @thankgodforpink
Influencer post - @nglitying